About Us

Home > About Us

About Us

Maxwell Amenity Ltd was formed in 2009 following a merger between Pitchcare.com and Amenity Land Solutions.

The business services the amenity, landscaping and horticulture sectors, trading under the primary brands of Pitchcare and Amenity Land Solutions. The headquarters is based in Allscott, Shropshire with offices and over 80,000 square feet of warehouse and distribution facilities.

Maxwell Amenity’s operations comprise of product supply, media, sports turf contracting, and grounds training.

The business has over 80 employees, many with professional agronomy qualifications and extensive specialist experience related to their disciplines. We have BASIS qualified advisors and store-keepers, ensuring we operate in a responsible and environmentally conscious manner.

Service excellence is core to our values, and our products and customer service is reviewed by an independent feedback service. Customer feedback has been integral to investing, training and improving our service.

We have a global reach and customer base, which includes national stadiums and some of the world’s most famous sports clubs and iconic venues. Whatever your needs and requirements, you can be confident in approaching our respective teams and receiving a friendly, educated and all-round excellent level of service.

A brief history

For more information on specific areas of our business, you can visit the below pages:

Pitchcare is the market leader in the provider of quality information, education and products to the turf care sector. The online store features over 2500 specialist turf care and grounds maintenance products and this is supported by a dedicated team of advisors.

Amenity Land Solutions (ALS) has a proud history of servicing the landscape, horticulture and sports turf sectors for over 30 years. With a team of qualified and experienced field and office-based advisors, we can deliver the highest in agronomic service and advice to a wide scope of customers.

ALS Contracts provides skilled grounds maintenance operations and possess a large portfolio of specialist machinery and equipment. With extensive experience of maintenance and construction projects to a wide range of clients, including top level sports clubs and high-profile venues, you can rely on the expertise of our team to deliver excellence.

Grounds Training offers a wide range of practical and online courses to grounds professionals. You and your team can benefit from LANTRA and NTPC accredited training and qualifications from courses undertaken by qualified and experienced instructors.

Export and Logistics
Export and Logistics

We are familiar with national and global logistics and are experienced in supplying product ranges to a range of customers around the world, including national stadiums and top sports facilities. With a dedicated Export Manager, we have experience of documentation preparation and efficient payment and logistical capabilities.

  • Experience in exporting to a variety of markets including Japan, China and Saudi Arabia
  • Importer and manufacturer of unique technologies
  • Stock between £750k - £1.5m of products
  • Regularly import and export products
  • Focus on next day/72 hour service on orders placed before 12pm
  • Scanner based picking dramatically reduces the risk of miss-picks
  • Transport - own vehicle, courier, pallet force
  • Safe and secure transport of chemicals
  • Clients include international stadia, football associations and some of the world’s most successful sports clubs
Agronomic Focus and Choice
Agronomic Focus and Choice

We are committed to providing a comprehensive range of effective and transparent product solutions. Working to formulate and develop market leading Maxwell product formulations, whilst being appointed distributors of a number of the industry’s most prolific brands, we offer customers an unparalleled range of turfcare, landscape and horticulture solutions, technologies and ranges. We are appointed distributors for companies including; Syngenta, BAYER, LebanonTurf, Aquatrols, ICL, Johnsons Seed, MM Seed, Helly Hansen, Rainbow.

  • Specialist advisory services
  • Nutritional programmes
  • Product research and development
  • Patented project technologies
  • Specialist agronomy tools
  • Turf care equipment
  • Project management expertise

Product Range

Maxwell Logo

Performance, innovation and transparency are core to our ethos with Maxwell products. Product innovation is led by our highly qualified and experienced technical team, with advance botany, horticulture and turf management expertise we focus on sourcing and formulating market leading technologies. Core to our values, is to understand the science behind our technology and to be able to impart that in an honest, transparent and interpretable manner for the end user to understand and use in context for their agronomic requirement.